What Is Marketing?

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Understanding Marketing

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal

At its most basic, marketing seeks to match a company's products and services to customers who want access to those products. The matching of product to customer ultimately ensures profitability.

Marketing Consultancy

• Market insights
• Market evaluation
• Develop appropriate route to market strategy
• Power pricing / price positioning strategy development
• Identify and assess potential distributor/agents by market best suited to fulfill the selected route to market strategy
• Distribution selection and distribution management toolkit

Services:

• Defining the characteristics of the local distribution partners to fit the product’s portfolio.
• Screening, selecting the proper distribution Companies.
• Designing the appropriate marketing plans to meet the set objectives.
• Managing the implementation of the marketing plans on daily basis to ensure success in the markets.
• Ensuring adherence to the logistical aspects of the supply chain.
• Identifying the suitable distributors:

Study the product’s features and benefits:

• Analyze the market dynamics and competitiveness within the product’s category.
• Identify the distribution channels to focus on in the short and long term.
• Creating a check list of prospective distributors / partners for the products / brands

Selecting the appropriate distributor:

• 28 + Partners Distributors across the Region are serviced by MMC Team.
• Review products portfolio handled by the selected list of possible partners to identify areas of conflicting brands.
• Visiting the facilities of the selected distributors and meeting with their management, sales and marketing personnel in addition to their logistics department
• Assess the efficacy of the distributors list evaluating every aspect of the operation including the financial aspect which is the key in moving forward.
• Presenting the short list and its findings to the principal in order to jointly decide on the process of appointment.

Marketing the Product’s Portfolio:

• Develop plans on how to penetrate the markets with the proper tools and with the suitable partners
• Follow-up on Brand building process against pre-determined list of KPI’s.
• Monitor and adapt strategies according to the competitive market environment.
• Present annual visibility and advertising promotion budgets in-line with sales forecasts.
• Country Managers on the ground to support the implementation of the marketing plans.

Supply Chain & Logistics:

• Ensure prompt and on time payment of all due amounts.
• Advise of shipments and dispatch of copy documents.
• Follow-up on in-market activities and corresponding A&P expenditures.
• Ensure that actual A/P expenditures are in line with budget approvals.
• Planning and execution of branding initiatives along with expenditures to ensure approved activities and amounts are adhered to and avoid overspends and deviation from the desired objectives.
• On time trouble shooting due to proximity of markets within Region

Our Creative Services includes:
- Conceptual Design
- Brand Identity Development
- Sales & Marketing Collateral
- Website Design & Development
- Mobile Apps Development
- Digital Media
- Social Media
- Photography
- Video Production & Editing

Our Promotion Services includes:
- Promotional Collateral
- Promotional Stand Design
- Promotional Activation 
- Uniform Design
- Promoters
- Analysis Reports

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